YAI'S KITCHEN RESTAURANT
PROJECT OVERVIEW
Yai's Kitchen provides authentic Thai food that customers can taste in our restaurant or through our food truck locations.
SCOPE
User Research, Analyzing Data, UX Design, Wireframing, Visual Design
SUMMARY OF KEY FINDINGS
I separated audiences based on segments in order to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.
Yai’s Kitchen LLC had multiple target audiences but were separated into two main audiences based these important differentiations:
- Demographics
- Psychographics
- Geography
- Usage behavior
- Levels of engagement
ACTION ITEMS FOUND:
- Access to Online Ordering and Delivery
- Customer Ordering Data surrounding highly requested items
- Saved Mobile Payment Options
- Decrease in food wait times
- Customization of orders
- Group ordering options (Not Catering)
- Better food descriptions with engagement icons
- Emphasis on food ingredients - Social media post attraction from customers
- Review availability
- Food promotions and specials
- Target highly requested items
- Target food truck schedule
- Catering options starting 10pp or more
DESIGNED SYSTEM
The designed system significantly facilitated the process by defining all the basic elements beforehand, allowing us to swiftly create designs while maintaining consistency throughout the project. Furthermore, the seamless coordination of style changes at a later stage made the entire process remarkably straightforward and efficient.
WIREFRAME
